PropertyGuru expands its lead as Malaysia’s No. 1 property-based site, increasing its market share up to 63% based on a 6-month average from October 2020 to March 2021 according to SimilarWeb data. Also, according to Comscore site, PropertyGuru experienced a traffic share surge up to 60%. With this surge, PropertyGuru grows twice (Approx. 1.89x) bigger than the next player in the market and grew traffic over 50%.
Containing listings up to 500,000 on the platform, PropertyGuru provides more home choices to potential investors and buyers out there. Malaysian home seekers embraced virtual tours as PropertyGuru saw 62% in increase in 3D virtual viewing compared to the previous year. These tours include new projects and launch by the developers that featured on the site.
PropertyGuru’s continued market leadership in Malaysia as a result of providing innovative solutions and insights to serve Malaysian home seekers and potential investors. The latest in its innovative streak is the Listing Performance Insights solutions that aims to provide property agents with valuable, actionable insights derived from the analytical data, property prices, property performance comparisons, marketing analytics and many more on the site.
Source: PropertyGuru Malaysia (News).